The dog training industry is full of passionate, knowledgeable people who genuinely want to help dogs and their owners. Confidence is important. In fact, we’d argue it’s essential. Clients need to trust that the person they’re paying can guide them through difficult behavioral issues. But confidence and ego aren't the same thing. Somewhere along the way, our industry has started rewarding certainty over curiosity. Instead of saying, "I don't know," or, "This case is outside m

I swear if I spend five minutes on social media, I'll see: "STOP doing this with your reactive dog!" "Why every trainer is wrong about reactivity." "The one thing your trainer doesn't want you to know." By video number twelve, I'm half convinced every dog in Britain is a snarling, lunging, spinning tornado attached to a lead. Apparently there are only two things in dog training now: reactivity and telling everyone else they're doing reactivity wrong. I get it. Reactivity is h

Choose a side? If you've spent more than five minutes in an online dog training group, you've probably seen someone dramatically announce: "I only use positive reinforcement!" Followed by someone else replying: "Actually, that's impossible because all four quadrants are always present..." At which point three people leave angry comments, someone posts a picture of a wolf, and the original question about pulling on the lead is completely forgotten. Welcome to the wonderful wor