The dog training industry is full of passionate, knowledgeable people who genuinely want to help dogs and their owners. Confidence is important. In fact, I'd argue it's essential. Clients need to trust that the person they're paying can guide them through difficult behavioural issues. But confidence and ego aren't the same thing. Somewhere along the way, our industry has started rewarding certainty over curiosity. Instead of saying, "I don't know," or, "This case is outside m